3/3/2023 0 Comments Cosmo run 2017It provides a great native user experience by adapting to the look and feel of the entire page, which significantly increases the engagement of our customers.² Hearst Magazines UK presented us with a new and innovative ad format that suited the needs of our campaign perfectly. As the market shifts its focus to viewability, we are making changes to our site to promote ad visibility.Ĭaitlin Steele, Online Marketing Manager, PANDORA, said: “The goal of our brand advertising campaign was to showcase our product in the best way in the run-up to Mother’s Day. The Reactive Pull is the first in a new series of Celtra mobile formats that Hearst is embedding into its product offering to help advertisers and agencies achieve their performance targets and creative ambitions. ![]() Rob Wilkin, Head of Commercial Product, Hearst Magazines UK, says: ☺t Hearst we¹ve seen a growing demand for ad formats that offer an experience outside of standard mobile banners, specifically formats that give advertisers a larger space within which to communicate their message.² In addition, Hearst Magazines UK has also introduced Celtra’s interstitial ad format, Interscroller, to its standard display offering successfully rolling this out in a recent campaign for Marc Jacobs. After viewing, a swipe gesture simply dismisses the ad. With its premium, top-of-the-page placement and highly unique banner interaction, Reactive Pull invites the user to pull the screen down to reveal the ad content with a reactive scale and cross-fade effect. Reactive Pull is the latest in a series of innovative, agnostic ad formats from Celtra that build on superior user experience by focusing on brand awareness and interaction functionality. The partnership with Celtra was piloted with PANDORA jewellery across Cosmopolitan and Red. Hearst Magazines UK publishes 19 magazine brands and seven pure play digital brands including Cosmopolitan, Digital Spy, ELLE, Esquire, Good Housekeeping and Harper¹s Bazaar. The ads also recorded a video consumption rate of 69% (18% higher than Celtra¹s March 2015 benchmark for expandable banner campaigns). The ads have so far proved hugely successful demonstrating a pull expansion rate of 1.8% (150% higher than Celtra¹s Q4 2014 expandable banner format expansion rate benchmark). ![]() It does not store any personal data.Display advertising platform provider, Celtra has struck a partnership with Hearst Magazine to showcase PANDORA jewellery in a new ad format across its titles Cosmopolitan and Red. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". ![]() The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Caldwell Ballistic Precision Chronograph.
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